The End of Advertising as We Know It
File Name:The End of Advertising as We Know It
Posted By:Sergio Zyman,Armin Brott
Published on 2003-12-09 by John Wiley & Sons
ISBN-10:047142966X
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Book Summary
The former chief marketing officer at Coca-Cola laments the demise of advertising--a business killed by over-emphasis on art and entertainment. Reprint.
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